Friday, December 19, 2014

#AuthorSuccess Part III : Dedicated Readers, How to use them

Dedicated Readers are those readers who will buy your books no matter what. It doesn't have to be part of a series or a certain genre. If you wrote it, they will buy it.

Aside from them making your paycheck, Dedicated Readers are useful in your marketing plan.

A very popular marketing platform is the use of a street team. Usually street teams are formed through social media sites such as Facebook and Twitter. The street team is formed around Dedicated Readers who like to personally interact with the author and will help to promote the author. The street team utilizes the reach of its members to promote the author usually for free. I say usually, because it's nice to recognize your street team by holding giveaways, contests, and discounts.

Your street team is a great source for putting out status updates, tweets, blog posts, and for simply getting the word out about your books. Dedicated readers used in this method are usually very complimentary and loving, so they make you look good.

Dedicated Readers are also a great source pool for beta readers. They love your work. They're going to love to get the chance to read you for free before the book comes out. I usually choose 3-5 random Dedicated Readers to beta read for me. Everyone gets a chance and they get very excited  to have the chance.

Another area they are helpful is when it comes to reviews. Sometimes, if you have enough Dedicated Readers, you'll never have to ask for a review again just to fill that dreaded 10 review minimum that some PR opportunities look for. Dedicated Readers not only run out to buy your book, they suck it down, and then turn around and review. However, it never hurts to ask them for those reviews.

As an author you need Dedicated Readers. As an author, you probably are a Dedicated Reader for at least one author. So think about how you'd do anything for them.

Keep being personal and friendly to your readers and your team of Dedicated Readers will continue to grow. In no time you'll have that 1,000 Dedicated Readers and every book launch will go bestseller!

Good Luck


Please Follow my #AuthorSuccess Series
PART I: Dedicated Readers: Get Some!
PART II: Dedicated Readers, Where to find them
PART III: Dedicated Readers, How to use them

Bestselling Author Bernadette Marie is known for building families readers want to be part of. Her series The Keller Family has graced bestseller charts since its release in 2011, along with her other series and single title books. The married mother of five sons promises Happily Ever After always…and says she can write it, because she lives it. 

When not writing, Bernadette Marie is shuffling her sons to their many events—mostly hockey—and enjoying the beautiful views of the Colorado Rocky Mountains from her front step. She is also an accomplished martial artist with a second degree black belt in Tang Soo Do.

A chronic entrepreneur, Bernadette Marie opened her own publishing house in 2011, 5 Prince Publishing, so that she could publish the books she liked to write and help make the dreams of other aspiring authors come true too. She is also the owner of Illumination Author Events, which brings authors and readers together. Through IAE she is also able to share her expertise in the fields of publishing, marketing and writing.


To find out more about Bernadette Marie you can find her here:

FACE BOOK
EMAIL: info@bernadettemarie.com


Saturday, December 13, 2014

#AuthorSpotlight #Interview with Bestselling Author, Railyn Stone





Writing since she could pick up a pen, Railyn Stone hails from the Tar Heel State and is a romantic at heart. She believes you can find romance in the simplest aspects of life and enjoys letting her imagination run wild. Trying new restaurants, listening to music, playing golf and writing stories about ordinary people are the hobbies she cherishes most.


What is your favorite thing about being a writer?
My favorite part of being a writer is developing a character and getting to know everything about them. What’s really cool is being able to give the character the life you want them to have. Even when bad things happen to them, I have the ability to make the underdog win every time.

What genre(s) do you write?
Currently, I write contemporary romance with a multicultural twist.

What was the hardest part of writing your book?
The hardest part of writing my book was actually the editing part. It was hard at first letting go and opening myself up to the critique of my work. Once I let go, I honestly ended up loving the editing process. It’s an incredibly creative process and when you get an editor that challenges you to be even better and helps you enhance your work and see it from a different perspective, it’s an amazing feeling.

Are you a plotter or a pantser?
I wish I could say I’m a plotter, but I’m truly a pantser. I’ve tried plotting stories out on paper before and it just never works. I don’t know why, but it’s almost like if I plot it out, then I lose interest in the story because I know the ending already.

What do you hope readers take with them after reading one of your stories?
I hope the reader feels something when they read my stories. I’m not writing fables with intricate morals to the story, but I do want the reader to get something out of it. I’ve always thought a good story has lots of emotion in it, whether it’s the highs and lows of love or happiness from a great friendship. I love the characters I write and I hope the readers love them as much as I do.

How long have you been a writer?
I’ve been writing most of my life. My mom started me on it. I’ve kept journals since I was probably about twelve years old and I started off writing poetry. I started seriously pursuing publication about eight years ago.  

How do your family and/or friends feel about your book or writing venture in general?
I cannot tell you how proud and excited my family is for me. I am overwhelmed with the love and support they’ve shown me. I wasn’t sure how people would react, but it’s been amazing. I even found out that I’m not the only person in my family that writes. That was pretty cool to discover.

When not writing, how do you relax?
I love to play golf, once I learned to just have fun with it. It’s become a great way to relax. Being outside on a beautiful 70 degree day with friends and family and all you can see is a gorgeous green fairway and Carolina blue skies; there’s nothing like it.

Please tell us 5 miscellaneous facts about yourself.
I was born with six fingers on each hand.
I am silly as all get out.
I’ve always secretly thought it would be cool to be a back up singer.
I’m a huge Prince fan.
My favorite color is green.

This is where you can find Railyn Stone
railynstone.blogspot.com
Twitter: @railynwrites


Sydnee Garrett has a lot on her to-do list. Wrangle her young and rambunctious twin boys. Check. 

Get her life back in order since her husband decided to leave her for a much younger woman. Check. 

And buy a Christmas tree. Check.

What she wasn’t expecting was adding one more thing to her list. A young, sexy personal trainer. Check.

Quinn Masters is a man who knows what he wants and doesn’t take no for an answer. He isn’t fazed by age or race differences and he does everything in his power to win Sydnee over.

Will Sydnee continue to fight for her orderly life or welcome in the chaos that’s threatening to change her entire world?



Excerpt
“Excuse me, ma’am?” Quinn started after Sydnee as she turned to walk away.
“Oh no, please. No ma’ams. It’s Sydnee.”

“Sorry?”

“My name...it’s Sydnee.”

“Oh, okay, Sydnee. I’m actually getting ready to go onmy break; could I buy you a cup of coffee?” He may have let her get away the night before, but he didn’t intend on letting her get away again.
“That’s sweet, but I don’t think so.”
“Wow. I don’t know if I’ve ever been rejected that quickly. I could be scarred for life.” He beamed, clutching at his heart and looking into a set of deep brown eyes he knew he could get lost in.
“Something tells me you’ll be okay,” she giggled and he was hooked. She had the most infectious laugh and he was prepared to do whatever he needed to do to keep hearing it.
“It’s just coffee.”
“Look, Quinn, it was really nice of you to deliver my tree last night, even though I know that’s not a service this tree lot actually provides. But I just can’t go out with you.”
“Hmm, so it’s not that you don’t want to go out with me? I mean you said you can’t so, technically, I still have a chance?” He could only hope he was making progress as her giggle turned into a full-blown laugh.
“You are an optimist. I have to go.”
“Hey, you didn’t say you weren’t interested. You just said you can’t go out. There’s a difference.” He continued to walk alongside her as she strode to her car.
“If you say so.”

“So what does a guy have to do to get you to say yes?”
“Goodbye, Quinn.” She paused, smiling at him before she turned to walk off.
“See you later.” He grinned and she spun around to look at him quizzically. “Hey a guy can dream can’t he?” His eyes danced and she could only shake her head at his persistence. Quinn could still hear her melodic laugh as she got in her SUV and pulled away. He smiled as Jack approached him, slapping him on the back.
“Shot down huh? Maybe you should stick to females your own age. I can see why you delivered the tree last night, but son, that’s a real woman there, and I doubt you have a snowball’s chance in the devil’s house with her.” His uncle laughed.
“Uncle Jack, you so underestimate me.” Quinn winked, walking away to help a customer.

Thursday, December 11, 2014

#AuthorSuccess Part II: Dedicated Readers, Where to find them.

In part two of my Author Success series, we are going to discuss where you find a Dedicated Reader.

First and foremost you must have written a good book. You have to have had a good story people became absorbed in. You have to have put out a quality book. You also need to have, or need to be, following that book up with another book.

Dedicated Readers are not only series followers, but if you're writing a series I think your chances of gaining Dedicated Readers is better. Simply put, people want to follow the characters they have fallen in love with --when reading your well written book.

Now, if you have the book, you're wondering where do I find these readers? If I need 1000 Dedicated Readers to have success who do I get those on my first book? My advice...you work social media!

A great way to meet new readers is by taking part in a blog takeover, an FB takeover, an online party...the list is endless. As an author and a publisher, I utilize Facebook parties. How does this work? Begin to follow groups on Facebook that are for authors/readers. This is a great place for people to interact with you, whom you don't know. Be active during a launch party or a celebration party. Reply to posts and get your face out there. Then look around. There are ample opportunities to have page takeovers. Some page owners do this for new authors or they include new authors in their takeovers. You can also pay for this service where a page owner will host a party for you and invite readers. This is also a great way to introduce yourself to new readers.

Get reviews! Pitch your book to book reviewers. Sign up for services such as Net Galley (this is a paid service, but the reviews are not paid for.) Again, there are also services that will send your books out to reviewers, usually as part of a blog tour. This puts your book in front of people who don't know you. That is the important part of finding Dedicated Readers. When you follow up with a review make sure to thank the reviewer as well.

The Dedicated Readers I interviewed all mentioned that they enjoy finding new authors to read. In this, the movement of Indie Authors, readers are finding the joy in new and fresh voices. They know that authors are reachable and therefore seek them out (and often they seek them out in online reader events.) Readers especially enjoy finding new authors whom they can follow from day one and get to know on a personal level as well. Imagine you go to a bar and follow the band that plays there every Thursday night. Then, one day they are Grammy winning! You could say, "I knew them when!" Readers are the same. They like to be part of your journey.

Be active on your Facebook Author page. (If you don't have one, get one!) Be active on your Twitter account. Don't forget these gems are sitting there waiting for you to engage with their followers. Once you hit a few hundred followers you'll find that they begin to come faster, if you're working it! And once you hit that 1000 mark, they come even faster.

Now just saying you have 1000 followers isn't saying you have 1000 Dedicated Readers. This is a journey that doesn't stop. You have to keep working all these angles and keep being personable. And above all else, you have to keep writing so that those Dedicated Readers have something to read and be dedicated to.

Please Follow my #AuthorSuccess Series
PART I: Dedicated Readers: Get Some!
PART II: Dedicated Readers, Where to find them
PART III: Dedicated Readers, How to use them

Bestselling Author Bernadette Marie is known for building families readers want to be part of. Her series The Keller Family has graced bestseller charts since its release in 2011, along with her other series and single title books. The married mother of five sons promises Happily Ever After always…and says she can write it, because she lives it.

When not writing, Bernadette Marie is shuffling her sons to their many events—mostly hockey—and enjoying the beautiful views of the Colorado Rocky Mountains from her front step. She is also an accomplished martial artist with a second degree black belt in Tang Soo Do.

A chronic entrepreneur, Bernadette Marie opened her own publishing house in 2011, 5 Prince Publishing, so that she could publish the books she liked to write and help make the dreams of other aspiring authors come true too. She is also the owner of Illumination Author Events, which brings authors and readers together. Through IAE she is also able to share her expertise in the fields of publishing, marketing and writing.


To find out more about Bernadette Marie you can find her here:

FACE BOOK
EMAIL: info@bernadettemarie.com